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At Severn Williams Media, we believe
that good strategy is rooted in good research. That's why
every outreach campaign begins with an extensive media audit
to better understand your organization's issue and how it
has (or hasn’t) already been covered in the media.
We stay in contact with you throughout this process, building
a customized strategic plan based on both our expertise and
yours. In addition to outlining specific suggested
outreach tactics, the strategic plan may include any of
the following:
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Developing your
message for specific target audiences |
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Releasing
studies, reports and surveys |
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Involving
celebrities, officials and opinion leaders |
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Hosting television
and radio media satellite tours |
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Including
"unlikely messengers" as spokespeople |
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Outlining
ideas for creative media events |
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Meeting with
editorial boards |
Media
Relations
Print and Digital Materials
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