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Background

Santa Cruz, California-based NHS Skateboard was a major player in the explosion of the skateboard culture in the 1970's. NHS published a 250-page book of pictures and stories featuring famous skateboarders from the past 25 years, titled Built to Grind.

25 Years of Skateboard History NHS Skateboard

NHS Skateboard hired Severn Williams Media to generate media coverage about the book. The campaign generated national news coverage, including a multi-media feature on the Time magazine Web site that highlighted the role of NHS in the skateboard culture.

Stories

 MSNBC
 San Diego Tribune
 Independent Truck Company presents Built to Grind

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Media
Skateboard Magazine
High Times
Orange County Register
San Diego Tribune
Newsweek