Severn Williams Media was brought in by Full Court Press to assist with the campaign. We conducted a detailed media audit to help identify and target reporters covering philanthropy throughout California before launching a successful campaign to secure media coverage of the report findings. We also coordinated local spokespeople around the state to ensure that reporters were able to easily contact relevant sources in a timely manner.

The report’s findings were covered in dozens of publications, including the San Francisco Chronicle, Fresno Bee and Modesto Bee, as well as philanthropic publications, business weeklies, and on TV and radio news programs.