Global Alerts is a for-profit
company that manages three public-private partnerships aimed
at benefiting the public. Earth 911, PETS 911, and AmberAlert.com
all combine integrated Web-based technology with an extensive
network of public, non-profit, and corporate partners to provide
free information and access to services to all members of the
public. The partnerships are geared toward promoting environmental
stewardship, preventing the unnecessary euthanasia of pets,
and protecting children from predators.
Using Technology to Protect the Environment,
Pets, and Kids: GlobalAlerts.com
After
the company came under new ownership in 2006, Severn Williams
Media helped the reorganized corporation to streamline its
message and target appropriate news outlets to raise the
visibility for its services as well as its corporate partners.