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Background
Children who read at an early age and who do so regularly for pleasure are more likely to grow up healthy, caring and responsible. With that in mind, The Foundation for Monterey County provides funding to support vital literacy programs not traditionally provided through Monterey County libraries. The foundation partnered with Severn Williams to raise media visibility for the foundation as a tactic to reach new donors.

Highlighting Local Literacy Programs: Foundation for Monterey County Free Libraries

Public Good PR secured a feature story in the Salinas Californian, one of the largest newspapers in the county. A media event was hosted at a local homework center to spotlight the work of the foundation, securing coverage on the two local TV news stations. Severn Williams also produced the organizations first website at www.fmcfl.org and redesigned the organizations brochure and other promotional materials. This project was made possible by a grant from the National Community Development Institute.

Stories & Materials

 The Salinas Californian
 Monterey County Free Libraries Website
 Collateral Materials

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Media
Salinas Californian
Monterey County Herald
South County Newspapers
KSMS Univision TV
KION CBS TV

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