In 2007, Public Good PR developed an outreach campaign to announce the Filmworks/FX grant program to the film industry trade press, generating coverage in Daily Variety, Student Filmmaking Magazine, and on numerous Internet blogs that target filmmakers. As a result of the media outreach, Filmworks/FX was invited to serve on a panel of experts for film processing at the 2007 Sundance Film Festival, further raising its visibility within its target audience.