During tough economic times, it is more important than ever that nonprofit organizations, foundations and socially responsible businesses maintain and grow your visibility in the community. Here are 10 tips to help generate media coverage, even on a tight budget:
1. Talk about grants. Giving and receiving grants, especially large, can be great topics for a press release.
2. Announce milestones and key organizational moments with a well-crafted press release.
3. Tell the story behind a program. You may have a great opportunity to land a local feature story.
4. Release a report about community priorities, shifting demographics, or local opinions.
5. Submit Opinion pieces. Op-eds provide excellent opportunities to publicize your message in your own words.
6. Report on leadership changes. Announce the arrival of new staff and board members.
7. Tie media outreach to holidays with a local angle related to your group.
8. Use smart media lists. Keep a current spreadsheet with contact information for local reporters and media outlets.
9. Follow print stories with TV outreach. Have a “spokesperson available” to offer expertise for follow-up to newspaper stories.
10. Advertise on cable TV. Cable TV allows ongoing exposure for a relatively modest investment.
November 9th, 2009 in
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Can you and me save journalism?
From Reuters:
“A year-old website, inspired by the use of Twitter and Internet media reporting out of Iran , hopes to become the go-to forum for citizen journalists everywhere as traditional media pulls back.
Allvoices.com, a fledgling social networking-cum-news aggregator site launched in 2008, uses algorithms to help it sort news from around the world in a manner akin to what Google Inc does. Its twist is that it encourages and enables anyone to be a reporter and uses an in-house system to rate would-be journalists on popularity and credibility.”
I haven’t spent much time at allvoices.com, but I strongly support sites like this that seek to improve the quality of today’s journalism.
We’ll be keeping an eye on this site and maybe even adding some of our own local news. How about you?
November 9th, 2009 in
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Congrats to our client Jacobs Farm / Del Cabo for generating this article in the San Mateo County Times: Farm took root when ‘organic’ wasn’t in markets or lexicon.
Jacobs Farm / Del Cabo is the largest culinary organic herb grower in the country. They import 19 million pounds of sweet, organic cherry tomatoes and other vegetables from their partner co-op in Mexico .
San Mateo County Times, by Julia Scott:
“Today Jacobs Farm is a gourmet’s version of Candy Land, where everything within sight is edible and smells delicious. What looks like a tangle of weeds running along the base of a eucalyptus grove is, upon closer inspection, a fragrant row of spearmint. A pungent patch of lemon verbena intermingles with the scent of rosemary hedges and bay leaf shrubs that line a row of savory.
They were pioneers. They were stewards of the land at time when extraction was the model for agriculture. And it wasn’t just because they were organic — it was because they loved what they did.” Said Bu Nygrens, co-owner of Veritable Vegetable, a San Francisco-based organic produce distributor founded in 1974.”Organic produce is so ubiquitous today that it’s hard to imagine a time when the term held no place in public discourse and struggled for official recognition as a set of farming practices.
When the couple hacked their way through their Pescadero fields for the first time, a handful of small growers across California had only just begun using the term “organic,” according to the Organic Farming Research Foundation. There was no established market for pesticide-free products, so Jacobs Farm built its own network. The couple farmed their fields alone from dawn to dusk, sometimes walking home at 2 or 3 a.m. caked in dirt and bent with exhaustion.”
Keep an eye out for more news from Jacobs Farm /Del Cabo such as seasonal recipes on their web sites: Jacobs Farm & Del Cabo.
November 9th, 2009 in
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Like it or not, nonprofits and others working for the public good should be paying attention to Twitter by now. The endless potential of new donors, members, and others that will support your cause is just too good to pass up. So, why not get with it and learn the basics? Luckily it’s easy once you are started.
Here’s a few tips that can help get the ball rolling. And while you are at it, follow us at Twitter @PublicGoodPR:
#1 Set up an account…and make it clear in your bio who you are and what you do. That willl make it easier for others to decide if they want to follow you.
#2 Tweet regularly. Make tweets interesting by sharing relevant information such as facts, quotes, links to articles, videos, updates on the status of your organization, current news, holiday info – any number of things – but not what you had for lunch.
#3 Follow people to get followed. People who you follow will often follow you back, espcecially if what you are saying is interesting. Begin by finding others with similar ideals.
#4 Use twitter as a tool to drive traffic to your website, blog, and to encourage readers to take action.
We are having a blast on Twitter providing tips for non-profits, answering questions and growing our network. In less time than you think you can do the same. It’s simple, and important.
July 2nd, 2009 in Uncategorized | No Comments
November 9th, 2009 in
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